Location: Warsaw, Tamka Street 49 (hybrid work)
Job description:
As Head of Marketing & Ecommerce, you will be responsible for creating and implementing a marketing and e-commerce strategy aimed at strengthening the brand's market position and developing online sales channels. We are looking for an experienced leader who can effectively build brand recognition, attract new customers, and develop an innovative approach to e-commerce.
Your tasks:
- Creating and implementing a marketing strategy – planning activities to increase sales, build brand recognition and customer loyalty in online channels.
- Planning and implementation of influencer collaborations and brand PR activities – cooperation with influencers, event organization and media contact.
- Organization of photo sessions and visual creation – cooperation with photographers, stylists and the creative team.
- Digital campaign management – creation, optimization and analysis of the effectiveness of Google Ads, Facebook Ads, Instagram Ads and SEO activities.
- Results analysis and reporting – monitoring KPIs, creating reports and recommending improvement actions.
- Team management – developing the competencies of marketing and e-commerce team members, coordinating activities between teams.
- Cross-departmental collaboration – close collaboration with creative, production and sales departments to ensure consistent communication.
- Marketing budget management – effective expenditure planning and budget implementation control.
Requirements:
- Minimum 3 years of experience in marketing and e-commerce, including 2 years in a managerial position in the fashion or related industry.
- Practical knowledge of e-commerce tools (e.g. Shopify, WooCommerce).
- Ability to work with digital marketing tools (Google Analytics, Google Ads, Facebook Ads, SEO, email marketing, influencer marketing).
- Experience in building and managing a team.
- Passion for fashion, knowledge of trends and understanding of the specifics of the fashion market.
- Fluent knowledge of English (spoken and written).
- Analytical and strategic skills – the ability to make decisions based on data.
We offer:
- Attractive salary (details discussed during the interview).
- Flexible form of work – hybrid model (office in Warsaw + remote work).
- Opportunity for dynamic professional development in a rapidly growing fashion brand.
- Working in a creative, committed team.
Send your CV and portfolio (if you have one) to: lucy @thelovelovelife .com .
Don't forget to add a clause on personal data protection.