Every summer has its own story. This one begins on the Hel Peninsula—a place where the day awakens with a dip in the sea, and wind and sun become everyday. It was there, amidst the rhythm of waves and calm mornings, that a collection was created that is an extension of this atmosphere—feminine, light, and authentic.

The SUN, SAND & WAVES collection, designed by our own Anita, is a celebration of femininity, freedom, and natural beauty. These pieces are designed for mornings at the beach, for moments when everything slows down and you truly feel like you're in the here and now.

It's also a return to the roots—to the beginning of Femi's story. Anita, who, together with her sister Kama, created the Femi Pleasure brand, now known as Femi Stories, returns to her passion for clothing design—with a love for femininity, nature, and freedom.

These lightweight, airy styles move with you, hug your skin in soft fabrics, and allow you to truly blossom. Each style is a blend of feminine ease and summery charm, captured in signature prints and subtle details.
This collaboration is more than just clothes –

"This is a collection that makes you feel like you're blooming.

Designed with freedom, lightness and feminine light in mind"

With love,
Anita x The Love Love Life